In today’s busy world, convenience is king. Americans are short on time and more than ever before, consumers are demanding “food on the move” at all hours of the day. Here’s what you need to know to capitalize on the growing grab and go market.
Snacking Is Still On The Rise
American shoppers are using snacks as both a supplement to their meals and as a meal replacement on the go. According to the State of the Snack Food Industry report, 94% of Americans snack once per day, 45% snack more than three times per day and 34% almost exclusively choose snacks that can be eaten on the move. Messy, hard to handle packages won’t move off your shelves the way portably-packaged products will.
When it comes to grab and go snacks, customers want transparent, disposable, and attractive packaging. Consumers eating on the go want to be able to assess a snack quickly in the store. Does the product match the description on the label? Am I getting enough product for my money? Does it look fresh? These are all questions that can be answered within seconds when the right packaging is in play.
Special Offers Can Drive Sales
Special offers like a free drink with a purchase, BOGOs, etc. are an ideal way to capture the grab and go market. Rarely do people need just a snack when popping into a store on the go. They typically also need a drink. If you can make it worth their while to purchase both, they are more likely to return tomorrow, next week, next month, etc.
Offer Smart Choices
When it comes to healthy snack options, you have to offer your customers choices, but you also have to consider costs. Sandwiches and fruit are not always ideal due to waste. Packaged snacks provide shoppers with healthy options that can protect your bottom line.
Nut and fruit mixes are a popular choice as a healthy meal replacement. Customers choose these snacks because they are an easy way to consume protein and fiber with minimal ingredients and processing. These types of foods fit well into a healthy, on-the-go diet.
Customers Will Pay More for Quality
You can protect your grab and go margins by offering high-value, high-quality products. These factors are extremely important to consumers and value is a top consideration when choosing a snack, however, shoppers are willing to pay a little more for a quality product. If you can find snacks that are both a good value and good quality, it’s a win-win for both the store and the shopper.
Grab and Go Options Your Customers Will Love
If you want to provide your customers with high-quality grab and go snack foods that can act as a meal replacement or a between-meal booster, Mister Snacks can help. To learn more about our products, our pricing and the ways we can help you build lasting relationships with your customers, contact us today.