The shelves at modern grocery stores and convenience stores are jam-packed. Customers can become overwhelmed by the choices available to them, and it can be difficult to drive them to the items that land the highest margins, especially when people are so motivated by low prices. Attractive displays are one of the most effective ways to drive shoppers to the items you want them to see, and more importantly, to buy.
Put Your Customers First
Yes, it is critical to drive sales in your highest-margin categories, but if you choose items to display that are not appealing to your customers, that display will do you no good. Don’t make the mistake that many stores make by relying on vendors alone to tell you what to display. Spend time with your sales data and learn what items your shoppers truly prefer. The better you understand your customer, the more effective your displays.
Cover Your Bases
If your data is inconclusive, you can bank on the consistency of the American shopper. No matter the health trend or popular hipster food of the month, US consumers consistently buy snack foods in one of five categories:
- Salty and savory
- Trail mix
The team at Mister Snacks offers a host of high-margin snack foods in each of these categories. As a market leader in snack foods, we have developed strong merchandising and display options to help grocery stores, c-stores, specialty stores and gift shops direct shoppers to great-tasting and high-margin items to help our partner stores drive sales.
Use Signage Strategically
It’s not enough to build a display, you have to help shoppers find what they are looking for. Eye-catching and easy-to-read signage helps direct customers to the display and allows them to find what they are looking for when they arrive. The team at Mister Snacks helps stores choose the right signage to assist shoppers as they move through your store. All of our displays are brightly colored and easy to understand so that a customer can make a quick assessment of the quality of our items and drive them to make a buying decision.
Are You Ready To Boost Snack Sales With Eye-Catching Displays?
The right vendors make all the difference when planning store displays. A true partner will help you every step of the way, ensuring a win-win for both your store and your shoppers. If you want to learn more about the ways Mister Snacks has been helping stores increase their profit margins in snack foods, contact our team today. Together, we can help you meet and exceed your sales goals.