Consumers want to make sure they’re making healthy labels. Most are interested in natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce. Gone are the days of artificial ingredients, hormones, synthetic chemicals, and preservatives. Here’s how you can help your customers make informed decisions on their snack food choices.
4 Things Your Customers are Looking For in Their Snacks
Growing demand for “clean” labels
Natural itself is kind of a vague term, so many manufacturers are steering away from it. Instead, a lot of consumers are looking for words like free-form, gluten-free, minimally processed, simple, G.M.O.-free, and organic. People want transparency. They want to be sure that they’re putting wholesome ingredients into their bodies, not chemicals, contaminants, toxins, and preservatives. Consumers are increasingly health-conscious and increasingly educated. Almost 91% of American consumers believe food options with recognizable ingredients are healthier and more than 75% say they regularly read ingredient labels. They’re more and more aware on the effects of what they eat on their health and well-being.
People are busy
People are too busy to stand in the supermarket, analyzing every ingredient listed. And most of them are unrecognizable to the untrained reader anyway. It’d take a lot of Googling to identify every single ingredient listed on most products. Simple, accessible labels are the way to go. And once they know what’s in the product and feel that the companies are being straightforward and authentic, they’ll trust them.
Simple, accessible ingredients
Companies who manufacture processed foods need to regain the public’s trust. So what about simply creating products with simple, accessible ingredients that make sense to consumers? Like peanuts. Raisins. Dried fruits. Wholesome, unprocessed ingredients, without artificial ingredients or common allergens.
Mister Snacks makes it as easy as possible for its customers. With clear packaging and straightforward labels, customers know exactly what they’re getting and what they’re putting into their bodies. Our Cranny Banany snack, for example, lists its ingredients as cranberries, almonds, apples, walnuts, banana chips, raisins, pumpkin seeds, and honey roasted peanuts. Or, the much sought-after Energy Mix, which contains roasted almonds and cashews, raisins, pineapple chunks, chopped dates, coconut, pumpkin seeds, and walnuts. Simple, right? Not misleading at all. And, with the clear packaging, your customers can see all of those inside the package before they purchase it. Mister Snacks will become a trusted staple when they’re choosing snacks.
Are you looking for great snacks to add to your distribution line?
At Mister Snacks we have snacks for every taste: fruit & nut mixes with no added salt or sugar. Creamy chocolate and yogurt coated fruits and nuts. All of your favorite crunchy snacks – Sriracha, Cajun, wasabi, barbeque, honey mustard and light and fat-free Asian rice crackers. We do all of this in our hometown of Buffalo, New York.
We’re busy making the best snacks you can buy, and we owe all of our success to you, our customers! We’d like to get better acquainted with you. Please take a look around and let us know what you think of our products and our company. or call 1-800-333-6393. We want to hear from you!