Are Your Snack Displays Making It Easy For Customers To Find What They Want?

Few things are quite as frustrating to a convenience store customer than an inability to find what they are looking for, quickly. If they wanted to spend time looking for things, they’d have gone to a grocery store. This is especially true for a hungry shopper looking for a snack. If they cannot quickly locate the snack they are looking for, the sale will be lost and the relationship will be damaged. Are your snack displays making it easy for customers to find what they want when they are hungry?

First, Know Thy Customer

Many convenience store owners rely on their vendors to tell them how to merchandise. Strong vendors can help create effective displays, however, no two customer bases are the same. It is worth the time and effort to learn as much as you can about your shoppers and their tastes and preferences. Traffic flow, floor space and other factors have a major impact on the way your customers shop once inside the store. The more data you can provide your vendors when it comes to merchandising and display setup, the more effective those displays will be.

Next, Cater To The Tastes of Today’s Consumer

Though your customer base is unique, people typically shop for snacks in five major categories: salty and savory, indulgence, healthy and “better for you,” trail mix, and candy.  Organizing snacks according to these groups and stocking them with popular items makes it easy for customers quickly locate the foods they crave.

Mister Snacks offers a host of high-margin, attractively-priced, snack foods in each of these categories, and our merchandising and display options can help convenience stores set up their snacks in a way that attracts attention and influences purchasing decisions.  Our bestsellers in each category are:

• Salty and savory: Peanut Butter Pretzels, Pepper & Cheese Pub Mix, Hot Cajun Mix, Game Day Mix, Buffalo Wing Nuts, Roasted & Salted Cocktail Peanuts
• Indulgence: Milk Chocolate Peanuts, Milk Chocolate Pretzels, Yogurt Pretzels, Chocolate & Yogurt Bridge Mix, Roasted & Salted Cashews, Roasted & Salted Pistachios
• Healthy: Almonds, Health Mix, Blueberry Health, Oat Bran Sesame Sticks, Cashews Raisins & Peanuts, Apple & Banana Chips
• Trail mixes: Rocky Mountain Mix, Strawberry Honey Crunch, Cranny Banany, Yogurt Trail Mix, Honey Apple Crunch, Energy Mix
• Candy: Gummi Bears, Sour Gummi Worms, Peach Rings, Gummi Worms, Licorice Twists, Ju Ju Fish

Additionally, the right signage and organization in each category helps customers make fast decisions. Mister Snacks works closely with our stores to provide the right mix of single-serve snack items for their shoppers and our signage, displays and packaging catch attention and facilitate a purchase that customers feel is a strong value and will meet their needs.

Work With A Vendor That Will Help You Lift Sales

If you want to learn more about the ways Mister Snacks has been helping convenience stores increase their profit margins in snack foods, contact our team today. Together, we can help you achieve your goals this year.