Food Transparency is Even More Important This Year—Here’s Why

Food transparency is becoming increasingly important to consumers. Though the Food and Drug Administration has required food companies to include nutrition facts and ingredients on product packaging, there’s a more recent push for the information to be more factual and more straightforward. People are concerned with what they’re putting into their bodies. Poor diets have led to obesity and other chronic diseases, and by making information more readily available, consumers are able to make smarter choices about what they eat. Here’s why food transparency is more important this year.

Why Transparency Matters

Benefits of transparent packaging

Transparent, easy-to-read packaging benefits all consumers make smarter decisions about the food they eat. More than three-fourths of adults read the labels when they’re buying food and more than half specifically look at the sugar content. In fact, when presented with the nutrition facts, customers are more likely to choose foods that are lower in calories and fat. More specifically, they’re usually looking to avoid MSG, high-fructose corn syrup, and wheat gluten.

Help consumers in need

Aside from nutritional concerns, some people have very legitimate dietary restrictions, like high blood pressure, high cholesterol, diabetes or food allergies. Those consumers need access to nutritional information and transparent packaging so they can make choices that align with their medical recommendations.


Consumers are coming to expect more information, not less. Empowered with more facts and data, they can make better decisions that directly affect their health. If they find that companies aren’t providing enough information or aren’t truthful about the information they share, they’ll boycott and choose to spend their money with other companies. It makes food manufacturers strive to provide healthier options.

Ecological concerns

In addition to nutrition, more and more people are looking for local foods and ethically sources foods. They want to know whether their foods are organic, not just because of concern for what they’re ingesting, but also to know that the environment wasn’t harmed in the cultivation of the food they’re eating. Or that the animals themselves weren’t raised or treated unethically. People want free range chickens and animals who weren’t injected with hormones.

Transparent packaging

Consumers are more attracted to foods and snacks that are sold in literal transparent packaging. Clear packaging allows them to see just how full the bag is and what the food that they’re about to put into their mouths looks like. You can see whether you’re buying whole, natural ingredients or something that’s imitation.

Looking For Great Snacks With Simple Products?

Effective food transparency lists the food ingredients, clearly marks common allergens, provides nutritional facts, and highlights locally or ethically sourced foods. Honesty and transparency is a great way to keep old customers loyal and attract new ones. For more tips on food transparency, contact our team today.