Snacking is more popular than ever. People are busy and eating on-the-go and more likely to replace at least one meal a day with a hearty, nutritious snack. In 2016, 83% of consumers said they snack every day, up from 76% in 2014. People want foods that are easily accessible that they can throw in their bags or the cup holders in their cars to eat on the go. Here are some sales tips that can help you sell more snacks.
Advertise by the pump
Gas is the primary reason that people visit convenience stores, so they’re stopping there first. Which means it’s a great place to advertise. More than a third of gas consumers say they’d be more likely to go inside and purchase a snack if there were ads there.
Offer freshly made foods
Many convenience stores are now offering freshly made chicken strips, nuggets, and wings as snacks, so keep fresh offerings on hand. This might mean custom-order sandwiches, a coffee bar, or freshly made salads.
Many customers are looking for sweet snacks, like candy and baked goods. Mister Snacks has a lot of candies and dried fruit offerings as well as Chocolate & Yogurt Bridge Mix, Chocolate Pretzels, Peanuts, and Raisins, plus Greek Yogurt Fruit & Berries, which is a sweet healthy blend.
Salty cravings are key
Consumers also want salty snacks, like jerky, nuts, and trail mix. And with a push for whole, healthy, nutritious ingredients, trail mixes, packed with dried fruits and a variety of nuts are the perfect solution. And salty is always nice because it motivates people to accompany their purchase with a beverage.
Many convenience stores offer a deal bundle of a snack and a drink or even a small meal and a snack and a drink. In fact, 51% of consumers say they’d visit c-stores more often if there were more snack bundles available.
More savory flavors
Salty snacks are always popular, but they’re increasingly popular with flavors like honey, vinegar, spice, beef, pizza, barbecue, and chargrilled. Imagine those delicious seasonings on popcorn, chips, pretzels, and nuts. Mister Snacks has many options for those savory flavors, like Buffalo Wing Nuts, Honey Mustard Crunch, Hot Cajun Mix, Kansas City BBQ, Texas Hots, and Wasabi Mix.
And more than ever, people are wanting choices with whole, natural ingredients that are less processed with fewer preservatives and additives. They’re looking for vegan, gluten-free, fair trade, organic, and non-GMO claims. Mister Snacks has a whole line of healthy snacks, including Antioxidant Berry Mix, Finally Natural, Blueberry Health, and Health Mix, not to mention lots of plain nuts and dried fruit options.
Effective size offerings
Most people want portable and re-sealable packaging so they can grab and bring with them anywhere they do. Make sure you’re offering the snack-size packaging that your consumers are looking for.
Looking for snacks your customers really want?
For more tips on selling the snacks that your customers are craving, contact our team today.